CHIN-SU HOT SAUCE NOW AVAILABLE AT COSTCO – A PROUD VIETNAMESE MILESTONE.
San Jose, California – October 2025.
Lee Bros. Foodservice, Inc. proudly announces its strategic partnership with
Masan Consumer
Corporation in bringing CHIN-SU Hot Sauce – Vietnam’s most iconic chili sauce brand –
officially onto the shelves of Costco USA.
This milestone marks a new chapter for Vietnamese flavors in mainstream America, showcasing the bold, authentic taste of CHIN-SU to millions of global consumers. Through this collaboration, Lee Bros. Foodservice continues its mission of introducing Vietnamese products to the world, backed by over 40 years of experience serving the North American market.
The first rollout began on October 10, 2025, across key Costco warehouses at Bay Area Region in San Francisco, Foster City, Sunnyvale, San Jose, San Leandro, Pleasanton, Fremont, and Sacramento.
“We’re proud to see a Vietnamese brand standing side by side with global household names at Costco,” said by Mr. Le Van Chieu (CEO). “This success is not just about one product—it’s about showcasing the spirit, quality, and pride of Vietnam to the world.”
As the strategic distributor for Masan in North America, Lee Bros. will continue expanding the presence of CHIN-SU, OMACHI and other Vietnamese brands through its strong retail and foodservice network.
About Lee Bros. Foodservice, Inc.
Founded in 1981, Lee Bros. Foodservice is a leading Vietnamese-American food manufacturer and distributor with operations spanning the U.S., Canada, and Asia. The company partners with top global retailers to introduce authentic Asian flavors to the mainstream market.